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20th Dec 2016

150,000 Now Use Dating App Tinder In Ireland – Only 1% Find A Match


We know that Tinder has over 50 million users globally but today it has been revealed that over 150,000 people are using the dating app in Ireland alone. When you consider that Twitter is only up at the 700,000 mark that is a serious amount of users swiping left and right looking for the perfect match.

More interesting than the overall user number was some of the stats that came out of the Ipsos MRBU study including…

  • Users were split 50/50 male to female
  • Only 1 % of users have actually had a hook up in real life as a result of using the app
  • 46% of men are likely to swipe right to approve a female
  • Women on the other hand are much more picky with just 14% swiping right
  • Women spend longer on the site with 8.5 minutes per session versus 7.2 for men
  • Over 50% of users are under 25
The app seems to show no sign of slowing down and is firmly finding a place on the home screens of many alongside other popular apps including Snapchat, Whatsapp, Facebook and Instagram. For many it is the default way to hook up these days. Don’t expect it to go away anytime soon because as we’ve known for centuries…sex sells.