As you may or may not have seen, luxury clothing giant Burberry has released a video entitle 'The Tale of Thomas Burberry', starring none other than homegrown talent Domhnall Gleeson in the main role.
Great day for the actor. Great day for the brand. Great day for the Irish.
But wait, there's more.
British GQ posted about the video on their Facebook page, and to our horror, this was how they described young Gleeson.
This naturally caused an uproar, which thankfully led the article to being edited.
Not cool, guys.