A First look At Kanye's New Shoe Range - Yeezy 750 Boost
Kanye never seems to be out of the news and he is about to leverage his brand in a major way with the launch of his new Yeezy shoe range with Adidas. They are getting announced in a couple of weeks at the NBA All star weekend but you can have a sneak peak at them down below. The most interesting thing here is that they are clearly designed to come in a range of colors and to launch an entire new line. Adidas clearly think this could be their "Air Jordan" style moment with a whole new sub brand. Ambitious of course but given Kanye's brand appeal and world wide following they have a shout. They'll be called Yeezy 750 Boost.
Is there ever such thing as a Kardashian Koincidence? We chat about celebrity "leak" culture on this week's Before Brunch podcast below. Subscribe here