Adidas Originals' Newest Reflective Technology Is Inspired By Snakes

adidas-originals-xeno-collection-09

With the constant competition from rivals Nike, the German sportswear brand Adidas have revealed their latest collection XENO. It's been inspired by the Xenopeltis snake that's found in Southeast Asia, best known for its highly iridescent scales.

beamer

Adidas have designed a new reflective technology that makes the material appear black in daylight but transforms into fluorescent colour under flash or direct light. XENO will be available on their ZX Flux, Superstar and Metro Attitude trainer styles.

The exclusive XENO trainers hit the shelves on Friday 13th next week in the USA and selected Adidas Original stores with a global release yet to be announced. They'll range from $110-140. They're absolutely slick and I'll certainly be trying to get my hands on a pair.

Screen-Shot-2015-02-04-at-1.03.53-PM-1024x609
Screen-Shot-2015-02-04-at-1.03.14-PM-1024x710
Screen-Shot-2015-02-04-at-1.03.22-PM-1024x710
Screen-Shot-2015-02-04-at-1.03.31-PM-1024x694
Screen-Shot-2015-02-04-at-1.02.45-PM-1024x729
Screen-Shot-2015-02-04-at-1.02.53-PM-1024x723
Screen-Shot-2015-02-04-at-1.03.02-PM-1024x727
Screen-Shot-2015-02-04-at-1.02.09-PM-1024x702
Screen-Shot-2015-02-04-at-1.02.18-PM-1024x710
Screen-Shot-2015-02-04-at-1.02.29-PM-1024x739

Video

Written By

Louise Johnston

With experience in the Irish FMCG industry LoJo has previously worked for global brands such as Bacardi and Red Bull. She can be described as a passionate infomaniac with an innate flare for brands, marketing and tech trends.

Comments