UK fashion chain Peacocks has released its annual Christmas ad and it stars none other than Jedward.
John and Edward Grimes rose to fame in 2009 after appearing on the X-Factor.
Now, they feature alongside other former contestants in the festive ad including Wagner, Honey G and Sam Bailey.
The cringe is real.
You can watch the ad below:
The Peacocks ad opens with the Lipstick singers opening the front door to carol singers who happen to be Wagner and Sam Bailey.
The singers step aside to reveal one of last year's contestants, Honey G.
It really is something else.
header image: still from Peacocks Christmas ad/Youtube