People in the nip. On the telly. On Easter Weekend. If anyone wasn't aware of how much Ireland has changed in recent times then they only needed to look at last night's Late Late Show.
In it, Ryan Tubridy met with participants of the Naked Bike Ride which is coming to Cork in June. The event aims to raise awareness of cyclist vulnerability as well as spread a message of body positivity.
While plenty of amusement could be found in Ryan standing in studio amid a bunch naked people in bodypaint, there was a serious message behind the segment.
Derek Keogh spoke movingly about losing his daughter Alison in a road traffic accident and encouraged people to get involved in the event which takes place on Saturday June 8.
If you didn't manage to catch the Late Late last night then you can watch the clip below. Information on how to get involved in the Naked Bike Ride can be found here.