Award Winning Ad Portrays The Horrors Of War Related Trauma With A Comforting Twist


This thought provoking ad portrays the horrors of war related trauma experienced by soldiers. This Guide Dogs TV commercial from the Royal Dutch Guide Dog Foundation (KNET Geleidehonden) shows the assistance a veteran dog can offer in helping a military veteran to cope with severe post traumatic stress disorder that sadly comes hand-in-hand with war.

This ad shows that guide dogs are not just for the blind with their ethos being that they not only help people who cannot see, but also those who have seen too much. The dogs are specially trained to wake soldiers from their nightmares. The commercial has recently won a Dutch commercial award- the Gouden Loeki 2014 and we can really see why. Hat tip to ad agency Selmore Amsterdam for their excellent work.

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Written By

Louise Johnston

With experience in the Irish FMCG industry LoJo has previously worked for global brands such as Bacardi and Red Bull. She can be described as a passionate infomaniac with an innate flare for brands, marketing and tech trends.