Beats By Dre Release Another Embarrassing Commercial

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Beats by Dre have just released the second part of their #SoloSelfie promo video. A few recognisable famous faces in there alright BUT I have a massive issue with just how mainstream Beats have become. These promo videos are really, really uncool. They've been released to showcase their Solo2 headphones. Beats are an established brand and really don't have to do these kind of embarrassing commercials, they may be tapping into a younger audience but they are seriously risking losing their original customers. In fact, can I just say, I really fucking hate this campaign. Go home Beats and remember you're cool and stop trying to compete with the younger brands. Stop trying to make #SoloSelfie happen, its not going to happen.

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Written By

Louise Johnston

With experience in the Irish FMCG industry LoJo has previously worked for global brands such as Bacardi and Red Bull. She can be described as a passionate infomaniac with an innate flare for brands, marketing and tech trends.

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