Brilliant Silent Ad Aims To Highlight Online Abuse

French nonprofit organisation Respect Zone have produced this brilliant silent ad aimed at educating parents about online abuse. The minute long ad shows a child giving his Mum a thoughtful Mother’s Day card. What’s most shocking is that the card actually has “Happy Mother’s Day you ugly bitch” written on it.

Respect Zone want to make parents aware that their children may be sending similar messages, harassing others and showing hatred online. Super initiative.