Brilliant Silent Ad Aims To Highlight Online Abuse


French nonprofit organisation Respect Zone have produced this brilliant silent ad aimed at educating parents about online abuse. The minute long ad shows a child giving his Mum a thoughtful Mother's Day card. What's most shocking is that the card actually has "Happy Mother's Day you ugly bitch" written on it.

Respect Zone want to make parents aware that their children may be sending similar messages, harassing others and showing hatred online. Super initiative.

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Written By

Louise Johnston

With experience in the Irish FMCG industry LoJo has previously worked for global brands such as Bacardi and Red Bull. She can be described as a passionate infomaniac with an innate flare for brands, marketing and tech trends.