Budweiser Get Cocky And Attack Craft Beers In Their Latest Advert

Could this backfire?

Big beer brands have been under attack for a while from a number of craft beer makers and one of the biggest brands of all, Budweiser, has come out fighting with their new Superbowl advert airing this weekend.

They take craft beers and imports (clearly targeting Heineken and Carlsberg) on head to head, calling them out for being fruity and not strong like they are. 

Can't imagine the craft beer crowd being too taken by this ad from one of the biggest beers in the world. 

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