I'm not a huge sports fan but I have to admit I love watching rugby, its an incredibly fast-paced contact sport made for real men. Forget these whimpering soccer players who scream at the tap of a finger. Guinness, Ireland's most famous export have once again proven their might. They've been hard at work with an aggressive marketing campaign in 2014 to include Amplify in the music industry, their "Made Of Black" campaign in Africa and now with the release of these spine tingling "Made Of More" rugby commercials ahead of the Guinness Series this weekend. They're incredibly well produced... I just wish they were all 59 minutes longer. Enjoy.