Heineken Release UEFA Champion's League Commercial

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Heineken the main sponsor of the UEFA Champion's League, put their money where their mouth was during last year's competition with their consumers in North America. And its paid off, according to this article on Forbes- Americans are more likely to purchase a Heineken when choosing a beer all with thanks to their $70 million a year investment. Heineken have been a sponsor since 2005 and plan to be for another 2-3 years.

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They've released this commercial to run in conjunction with their online campaign #Championthematch, sending the message to fans that they can enjoy the UEFA Champions League with friends, wherever they are.

Written By

Louise Johnston

With experience in the Irish FMCG industry LoJo has previously worked for global brands such as Bacardi and Red Bull. She can be described as a passionate infomaniac with an innate flare for brands, marketing and tech trends.

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