McDonald's Has Turned Happy Meals Into Virtual Reality Goggles For Kids

Oh Ronald, you clever bugger

You mightn't be a fan of the food quality at McDonald's, but when it comes to their marketing they really are among the smartest brands in the world. 

They've always been on the ball when it comes to targeting children in creative and fun ways (Ronald, toys, playgrounds and the like) and they've only gone and come up with one of the best campaigns of the year so far.

Their Swedish agency came up with this campaign that turns a happy meal into a virtual reality experience. Hours of fun for the kids and a link back to the brand in a fun way that will have the little 'uns begging to go back again. 

Pretty smart.

READ NEXT: 11 Rainbow Recipes That Look Ridiculously Tempting

Should the media openly pick sides in the Eighth Referendum? Listen to this week's episode of Before Brunch below. Subscribe here

Written By

Niall Harbison

Niall founded Lovin' Dublin with a few fairly simple aims: discover new places to eat in Dublin and share simple recipes cooked up in his kitchen.