McDonald's Has Turned Happy Meals Into Virtual Reality Goggles For Kids
Oh Ronald, you clever bugger
You mightn't be a fan of the food quality at McDonald's, but when it comes to their marketing they really are among the smartest brands in the world.
They've always been on the ball when it comes to targeting children in creative and fun ways (Ronald, toys, playgrounds and the like) and they've only gone and come up with one of the best campaigns of the year so far.
Their Swedish agency came up with this campaign that turns a happy meal into a virtual reality experience. Hours of fun for the kids and a link back to the brand in a fun way that will have the little 'uns begging to go back again.