Instagram Move Towards Helping Brands Not Users

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We're all fully aware just how huge Instagram is - we've written various articles hailing their success the past couple of years. Photos dominate the internet and it's not going to slow down any time soon. The Facebook owned company have slowly altered their platform to accommodate advertising, and now they've welcomed carousel ads for brands.

I actually really like this introduction. It gives the user the option and invites them to swipe to see the multiple photos uploaded by companies instead of forcing them through pop-up behaviour that you see on many iOS apps these days. The carousels even allow brands to have a "learn more" button to prompt users to click through making this new addition quite lucrative. Let's just hope they allow regular users to use this option so we don't have to see several uploads from the same person when we scroll...

A New Way for Brands to Tell Stories on Instagram

Written By

Louise Johnston

With experience in the Irish FMCG industry LoJo has previously worked for global brands such as Bacardi and Red Bull. She can be described as a passionate infomaniac with an innate flare for brands, marketing and tech trends.

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