Is The New Airbnb Ad Campaign Brilliant Or Just Creepy?
This video is splitting opinions online
Airbnb are on of the fastest growing companies in the world and they are changing the way people travel. With so much funding and revenue coming in the door it was inevitable that after their big Logo reveal and new brand strategy they would roll out a slick video.
Some of the lines are just plain creepy according to some...
Sleep in their beds, so you may know their dreams.— Airbnb (@Airbnb) July 14, 2015
That Airbnb ad is so weird. It tries to make being a squatter with a smartphone seem like some sort of noble pursuit.— Ghost of Pandy (@panndder) July 14, 2015
So we'll leave it to you to decide. Plain creepy or a smart piece of branding for a great service?