You've probably all seen Anchor Steam in restaurants and a bars, what with it being one of the craft beers that filtered into the mainstream seamlessly. Well, every year they have a new Christmas beer and they've just released details of this year's version.
The branding is absolutely spot on - not too over the top, and not too kitsch like. Looking at it you can't help but want a case of this in the house for the big day.
It's obviously not something you are going to drink everyday of the week, but in terms of developing an aesthetically pleasing, well branded product for one month of the year you have to hand it to them.
If you live in Ireland you can order some online in O'Briens already. Get on it, I say!