Is This The Most Beautiful Beer You've Ever Seen? Meet The Anchor Christmas Ale

This looks like it will become a firm favourite for the festive period.

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You've probably all seen Anchor Steam in restaurants and a bars, what with it being one of the craft beers that filtered into the mainstream seamlessly. Well, every year they have a new Christmas beer and they've just released details of this year's version.

The branding is absolutely spot on - not too over the top, and not too kitsch like. Looking at it you can't help but want a case of this in the house for the big day.

It's obviously not something you are going to drink everyday of the week, but in terms of developing an aesthetically pleasing, well branded product for one month of the year you have to hand it to them.

If you live in Ireland you can order some online in O'Briens already. Get on it, I say!


The label is hand drawn by their in house artist

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They've actually been making these Christmas beers for 41 years now with a different recipe each year

131218 beer-snob

The bottle and all the packaging are just so festive we're willing Christmas to come sooner!

Nice little marketing video for the new beer. We'll have a case please!

Read next: Forget Dublin, Here Are The 10 Best Steaks To Eat In Ireland Before You Die.

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