Have you ever noticed that after a small bit of alcohol the creative ideas start flowing a little easier? Apparently there is some science to it although you have to stay at a certain level of tipsiness before the alcohol starts having a negative effect on creativity. An advertising agency in Denmark have teamed up with Professor Jennifer Wiley of the University of Illinois at Chicago and figured out that the optimum amount of alcohol is a blood alcohol level of 0.075%.
The result is this bottle that they created including a scale to match up your body weight to the alcohol required. I wouldn't expect too many people to be using this as an exact science but in terms of a brilliant piece of marketing for their own creative thinking you have to love it. We'd hire then anyway!