NuDown- The Outerwear That Insulates in Real Time

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Wrapping up for the cold weather usually ends up with you looking like a big burrito and leave you with minimal mobility. But with the innovative NuDown Outerwear you decide just how much insulation you need by adjusting it in real time without the bulk. The secret is air! by squeezing the built-in pump, you force air into the chambers, trapping it between yourself and the garment. This inner air is warmed by you´re body and held tight by Nudown´s signature technology, you can release air to cool down, or add more air for even greater insulation. Gone are the needless layers and bulky down garments!

The secret is air! By squeezing the built-in pump, you force air into the chambers, trapping it between yourself and the garment (seems like very unscientific tech for clothes to be honest). This inner air is warmed by your body heat and held tight by NuDown´s signature NuTech technology. The jacket lets you release air to cool down, or add more air to warm up.

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Written By

Louise Johnston

With experience in the Irish FMCG industry LoJo has previously worked for global brands such as Bacardi and Red Bull. She can be described as a passionate infomaniac with an innate flare for brands, marketing and tech trends.

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