Pepsi Max Create the 'Ultimate' Chain Reaction

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To celebrate ringing in the new year, Pepsi Max released this video Chain Reaction. The concept is completely unrelated to Pepsi Max and I'd just LOVE to know how much they paid the creative agency for this! The team have used 2,014 mousetraps and 2,015 ping-pong balls create 'ultimate' chain reaction and captured the results in slo-mo. Looks slick but seems like a pointless, waste of time in my opinion and probably would have been epic if they'd used eggs instead!

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Written By

Louise Johnston

With experience in the Irish FMCG industry LoJo has previously worked for global brands such as Bacardi and Red Bull. She can be described as a passionate infomaniac with an innate flare for brands, marketing and tech trends.

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