The Giga Pixel Selfie Is A Brilliant Piece Of Marketing From Tourism Australia

A simple idea well executed

People around the world are absolutely obsessed with selfies these days and Tourism Australia have come up with a brilliant campaign to capture that enthusiasm. The Giga selfie service is an app that lets you hook up to a powerful camera at popular tourist destinations around Oz and capture a super high res selfie. The beauty of this campaign is that it is clearly content that you'll want to share with the world on social so not only will people see your pretty face but they'll also see the incredible scenery Australia has to offer and book a holiday there. Very smart indeed.

Should the media openly pick sides in the Eighth Referendum? Listen to this week's episode of Before Brunch below. Subscribe here

Written By

Niall Harbison

Niall founded Lovin' Dublin with a few fairly simple aims: discover new places to eat in Dublin and share simple recipes cooked up in his kitchen.