Weight Watchers Launches "World of Food" Campaign


Weight Watchers have launched their global "World of Food" campaign just in time before for the new years resolutions to roll in. In this promo they've created a world where food is everywhere. With the emergence of a LOT of health and food tracker apps over the past couple of years Weight Watchers have had to keep up with the times and also offer more services considering their clients are paying customers. Their new plans now include expert one-on-one coaching that is available online, rather than only at meetings. This obviously helps users to keep on track at their most vulnerable moments- which are usually away from the Weight Watcher meetings.


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Written By

Louise Johnston

With experience in the Irish FMCG industry LoJo has previously worked for global brands such as Bacardi and Red Bull. She can be described as a passionate infomaniac with an innate flare for brands, marketing and tech trends.