What Designer Brands Would Look Like In The Supermarket

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Israel-based designer Peddy Mergui has reimagined our favourite fashionable brands as food products in this series of photographs for his exhibition Wheat Is Wheat Is Wheat. All of these are really cool but IF Apple did make milk, they'd probably change the size of the packaging causing us all to have to replace and upgrade our expensive refrigerators 18 months later.

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Written By

Louise Johnston

With experience in the Irish FMCG industry LoJo has previously worked for global brands such as Bacardi and Red Bull. She can be described as a passionate infomaniac with an innate flare for brands, marketing and tech trends.

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