You Can Now Buy Jars Of Fresh Air For More Than €100 A Pop

Notions have just reached an all time peak


Now for your daily dose of utter ridiculousness: these 'air farmers' have recently begun selling jars of air for more than €100 a piece.

A recently launched company called Aethaer bottles air from the "most beautiful, pristine areas of countryside" in Britain's West Country to sell them to heavily polluted cities, like Hong Kong.

Aethaer Jars

Take a look at their promotional video below.


This is not the first product of its kind though, with Canadian company Vitality Air kicking off the market in 2014 by compressed air from the Rockies with a price tag of $32 for 7.7 litres.

Vitality Air's containers were airtight and pressurised at least, unlike Aethaer's jam jar-like containers that aren't even airtight, according to Suzanne Paulson, a professor and director of the Center for Clean Air at the University of California.

And airtightness is kinda important when you're actually selling air. 

Know anybody gullible enough to spend money on this?


READ NEXT: Chopsticks - You've Probably Been Using Them Incorrectly Your Entire Life

Is there ever such thing as a Kardashian Koincidence? We chat about celebrity "leak" culture on this week's Before Brunch podcast below. Subscribe here

Written By

Seán Kenehan

Seán is known for eating, drinking and writing, making him uniquely qualified to work for the Lovin Group. Seán enjoys skipping stones wistfully, puns that'd make a dad blush, and referring to himself in the third person.