Follow Lovin IE

Detect Eye Cancer With Your Smartphone

By louisejohnston

December 20, 2016 at 12:18am


Flash photography is the easiest way to detect a life-threatening eye cancer called Retinoblastoma. The tumour can develop in young children from birth and often reflects back as a white pupil. Early detection is the key to saving their sight and their lives.

CHECT (Child Eye Cancer Trust) in the UK have developed these ingenious flash photo posters to show parents that they can detect the signs/early signs of eye cancer in their offspring by simply taking a photo.


It's an incredibly innovative and simple use of media, given how we all carry one in our pockets.



Subscribe to our Newsletter

Get the best of your city straight to your inbox.

I'd like to receive news and exclusive offers from Lovin IE including competitions, products, commercial partners and activities. By submitting this form you agree to our T&Cs and our privacy policy