One For The Kids - Airline Paints One Of It's Jets In "Frozen" Movie Theme
Canadian carrier Westjet has just made the dream airplane for kids around the world by spray painting one of their jets to honor the movie "Frozen. We saw something similar with the Star Wars plane a few weeks back and it would appear this trend is a growing one. While a complete respray isn't cheap (several hundred thousand dollars) this is a great way of promoting large franchise global movies because not only do you get the coverage in the real world but it spreads online too with blanket coverage. Top marketing trick now watch out for the kids begging you to fly with that carrier.
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