We love a good well-thought-out ad campaign.
Not just your average, kinda funny ad or heart-string puller - but something with a bit more of a punch.
And that's exactly what we have here with An Post's brand new, dramatic and bold campaign.
They say that they're "focusing on their stance against a turbulent world that’s closing its borders and turning in on itself."
In a time when some countries are talking about building walls and there’s a global tendency towards insularism, this campaign shows that Irish people stand for something quite different.
Created by award-winning Dublin agency, Target McConnells, and directed by Ian Power, the campaign taps into a divisive global narrative.
"Ireland has always been a player on the global stage, importing and exporting goods, people and culture. And An Post has always been a brand that works to help Ireland prosper, connecting people and businesses both domestically and abroad."
We particularly love the Golden Gate Bridge and Statue of Liberty scenes.
Let us know what you think in the comments below!