Born out of deep consumer-centric insights combined with changing tastes and demands of the Irish drinker, Archway Lager marks a significant commercial and brand evolution for Franciscan Well, which in 2018 is celebrating 20 years at the forefront of innovative brewing in Ireland.
For lovers of great beer moments together, Archway has a 4% ABV and is an expert blend of three hops and four malts, and has been skilfully crafted to deliver an accessible lager that’s exceptional in both substance and flavour.
Crafted at the award-winning Franciscan Well brewery in Cork, Archway Lager has a clear golden body, early hop aroma, light pear and malt sweetness, and is beautifully balanced, accessible and distinctive, making Archway immediately satisfying from the first smooth sip.
Commenting on the launch of Archway Lager, World Brand Manager of Molson Coors, Seamus Harahan said: “Archway Lager is a uniquely designed beer. We listened to our customers and became distinctly aware of changing tastes and demands of the Irish drinker. In Archway Lager we’ve matched this listening with our love of exceptional lager. We’re delighted to invite Irish beer and lager drinkers to taste something special this summer.Archways have long represented a strong sense of place, that are both welcoming and inviting, and this is exactly how we want Archway to be enjoyed – with the people who count in those moments that matter.”
Shane Long, Franciscan Well Founder said: “As we celebrate 20 years of Franciscan Well, it’s a perfect moment not just to reflect on our past but to create our future. Archway is a product of us looking to that future. We are immensely proud of our team and we look forward to drinkers and customers alike stepping through the Archway with us. The name has been derived from the archway that is already part of our unique Franciscan Well brand and story. As we move forward on this exciting journey, the name itself ensures Archway remains embedded in our rich Franciscan Well heritage.”
Archway is now available on draught in Dublin and Cork and will be rolled out nationally over the coming weeks. 330ml cans of Archway are also due to launch in supermarkets and off-licences throughout the country, over the coming weeks.
Archway Lager’s launch will be supported by a major marketing campaign comprising out of home, digital, PR and experiential. To celebrate the launch of Archway, Franciscan Well will be rolling out a series of unique consumer experiences throughout the summer and the rest of 2018.