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Galway's most festive pub is giving away free Guinness to promote Green Friday

By Sarah Finnan

November 28, 2019 at 10:50am


Tomorrow marks the start of the Black Friday/Cyber Monday Madness.

But this year, the growing trend seems to be towards buying Irish…turning the idea on its head and promoting Green Friday instead.

Even Massimo, the beating heart of Galway’s West End, is putting their own spin on the initiative.

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🎁🤶❄️🎄 HEAR YE, HEAR YE! The Massimo Winter Wonderland is OFFICIALLY OPEN! 🌟🎅🍷☃️ Big thanks to the movers and the makers who have helped bring this little dream of ours into one big reality. Come and explore our newly transformed cosy Scandinavian lodge with it's roaring wood-log fire, gingerbread house and it's forest of up-cycled trees which were all created under the creative direction of local artist and Macnas designer, the indomitable, Pete Casby. We've got plenty of luxurious hot drinks designed by the one and only Gabi including a delectable 'Terry's Irish Coffee' and a Hot Buttered Rum. We've gone all out this year with a special collaboration with @thewhitehag who have created a tasty seasonal ale which is EXCLUSIVE to Massimo Winter Wonderland, (we're awful classy like that)! We're open seven days a week with plenty of interesting and exciting events so be sure to check out our funky Interactive Advent Calendar on our website for full details. We've also still got some impressive surprises up our sleeves so make sure to keep your eyes and ears peeled as we unveil all of our exciting plans over the coming days here on our social. While you're waiting in the meantime however, be sure to get in for a drink because we are READY TO GET INTO THE CHRISTMAS SPIRIT! 🌟🎅🍷🎁🤶❄️🎄 #massimowinterwonderland #galwayswestend #wherethelocalsgo #galwaypub

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Holding the title of the City of Tribe’s most Christmassy pub, the guys at Massimo are encouraging customers to buy local by rewarding them with a free pint of the black stuff.

Free Guinness? Tell me more.

All you have to do is show a receipt form a local gift shop or crafter for something you bought over the last week and you’ll be compensated handsomely with a pint of plain on the house.

Now that sounds like an offer we can’t refuse.

Choosing to get behind the people who run independent shops, studios and other small businesses in the area, Massimo is helping to boost the local economy.

According to owner Simon Heaslip: “There are a lot of hard-working people around Galway who run independent shops and who graft hard in their studios in the run-up to Christmas.”

He later added that “Massimo is housed in a hub of really talented creatives and a lot of what they do is absolutely fantastic but sometimes can go unnoticed because of the noise made by bigger competitors.

We wanted to do something to encourage people to get in and support these people, so we said we’d have some fun with the whole ‘Black Friday’ thing by putting a bit of a Massimo twist on it”.

With only one keg to give away though, they’re urging you to “be sound” and not take advantage.

A great incentive to support your own this Green Friday and enjoy Massimo’s ‘temple of festive spirit’ all at the same time.



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