ASAI Introduce Harsh New Policy Which Will Stop Misleading Bloggers In Their Tracks

Over 100 agencies, brands and bloggers are attending an ‘educate and inform’ event today at Facebook HQ, which aims to clarify when a brand or blogger needs to declare when something is paid for. 

Announcing the new name and shame policy, ASAI head Orla Twomey said: 

“The sanction is against both blogger and advertiser. 

“It is the ‘name and shame’ sanction where we will publish the adjudication of the complaints committee.

“Their reputation – their brand reputation – is very important to them.

“So they need to be careful [in case] their follower thinks they are likely to be misled by them.”

Advertising or Editorial? If there is payment and if there is control, you must disclose #ASAI pic.twitter.com/MzlMPFODNq

— The_ASAI (@The_ASAI) April 13, 2018

With more and more brands working with influencers in order to promote their products, Orla emphasised that clarity is key. 

According to Newstalk, she said: “There is nothing wrong with a blogger and a brand working together to co-create content.

“We don’t have an issue with that.

“It is just that we think consumers should know when they are being advertised to.

“So we just want to make sure that everybody is crystal clear about what they need to do and when they need to do it.”

READ MORE: The Dancing Priest In ‘Father Ted’ Was Nearly Played By A Very Famous Irish Actor