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20th Feb 2018

The Herald Newspaper Issues Statement Regarding Wardrobe Ad Placement

Darragh Berry

The Herald newspaper has said it was a “genuine mistake” that an ad regarding wardrobes was placed next to a story about murdered woman Joanne Lee.  

Lee’s body was discovered in a wardrobe in Dublin on Thursday and a story regarding her death appeared directly above an ad for ‘wardrobe specials’ at furniture store Bargain Town on Monday.

In a statement on Tuesday, Group Tabloid Editor Des Gibson apologised to readers, the advertiser and Joanne Lee’s family about the incident. 

The statement reads:

“In yesterday’s Herald an unfortunate advertisement appeared beneath a story about the killing of Dublin woman Joanne Lee.

“This was a genuine mistake on our part in which the space is left vacant for a named advertisement and then the advert is placed at the end of the production process.

“This should of course be then checked to avoid any possible insensitivity or offence but this did not happen on this occasion, much to our regret.

“We would again apologise to the Lee family, some of whom contacted the paper, as well as our readers and the advertiser involved.

“Des Gibson, Herald Group Tabloid Editor.”

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