Ikea's Latest Ad Has Gotten EVERYBODY Talking

It requires women to pee on the magazine ad


This could be Ikea's most unusual, yet most genius ad yet.

The latest Ikea ad is asking women to pee on the magazine page of the ad in order to release a discount code.

If the woman is pregnant, a special discount on cots will appear on the page. 

Bizarre, right?

People have taken to Twitter to say how they feel about the ad, and while some people are a little confused about the notion of peeing on an advertisement, a lot of people are really into it!

That's enough of the internet for today!

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Written By

Shirley Donlon

Get in touch: Shirley@lovin.com