This could be Ikea's most unusual, yet most genius ad yet.
The latest Ikea ad is asking women to pee on the magazine page of the ad in order to release a discount code.
If the woman is pregnant, a special discount on cots will appear on the page.
People have taken to Twitter to say how they feel about the ad, and while some people are a little confused about the notion of peeing on an advertisement, a lot of people are really into it!
Ha this is gross but not a bad idea!!!https://t.co/TgOKz7c3vF
— AnnieOnAir (@AnnieOntheRadio) January 11, 2018
Peeing on this ad may change your life? Erm...interesting new ad from @IKEA aimed at Expectant mums.
Actually, I'd have so done this. What's not to like! Tack @IKEA ????????#knowbetterdobetter #antenatalcourse #pregnantinsuffolk #pregnancy #hypnobirthing
— Balanced Birth Hypnobirthing (@mybalancedbirth) January 10, 2018
I wish I could get pregnant JUST to take this test. INGENIOUS!!! IKEA’s new ad is a pregnancy test! https://t.co/78kzBsdQEU
— BigBoyD ONYX (Danny) (@bxbomb69_10462) January 11, 2018
Ikea ad reveals coupon only after pregnant women use it as a pregnancy test - yes... they have to tinkle on it!!! I wouldn't want to be the clerk that takes that coupon. Just sayin'... https://t.co/dDOqdqiU4u
— Meggan Gray (@MegganGray) January 11, 2018
That's enough of the internet for today!