The battle of the best Christmas ad rages on, but it looks like we may have found a winner.
And it only cost the price of two cooked chickens.
Eat your heart out John Lewis.
JJ Hough's Singing Pub in Offaly is the centre of this Christmas tale as a man gets frustrated over how much the digital world has taken over.
A commentary on the world's reliance on digital devices and the Irish pub's decline as the centre of communities for news and company, this ad will have you running to your local to have the chats with friends and strangers alike.