In case you were living under a rock… The John Lewis Christmas ad was released this week.
Social media was awash with hot takes on Excitable Edgar and there were close to 5,000 replies to the original tweet.
The one problem with that particular trending topic is that the Twitter handle of the John Lewis store is not @JohnLewis. No, that handle has belonged to a Computer Science lecturer from Virginia, USA since 2007.
Every festive season, @JohnLewis is inundated with social media messages from people giving their opinions on the annual advert.
He sees the funny side of it and responded to the release of this year’s effort with: “Well, I didn’t have anything planned for today anyway.”
Over 100 "hope the day doesn't dragon too much" puns and counting.
— John Lewis (@johnlewis) November 14, 2019
Mr Lewis gets a bit of a kick out of the fact that the vast majority of Twitter-users trying to contact the retail brand are tagging the wrong account.
Yes. Yes you have. https://t.co/ziVM7lItsS
— John Lewis (@johnlewis) November 14, 2019
But credit to John Lewis, the retail giant, because they felt the need to reach out to their namesake in the hope of compensating him for the thousands of notifications he receives every winter.
Mr Lewis has revealed that he received a goodie bag from John Lewis & Partners, complete with a Google Home Hub, a cashmere scarf/hat set, chocolate Edgars, a tin of Quality Street chocolates and more.
#ExcitableEdgar in the house! Literally. @jlandpartners sent me another box of goodies: Edgar, a Google Home Hub, a cashmere scarf/hat set, chocolate Edgars, a tin of Quality Street chocolates, the pudding from the ad, and more! Thank you! pic.twitter.com/DMv5D7dlz1
— John Lewis (@johnlewis) November 15, 2019
From us here at John Lewis & Partners, @waitrose and of course #ExcitableEdgar himself, you're very welcome! pic.twitter.com/yIuTS5WWgy
— John Lewis & Partners (@JohnLewisRetail) November 15, 2019
