Lidl will become the first Irish supermarket to launch an innovative new instant rewards app offering customers a range of different benefits across their network of 163 stores customers.
The only entirely digital instant rewards system in the country, Lidl Plus will offer customers discounts on selected products across a wide variety of 2,500 different products including both branded and Lidl own products – saving customers at least a tenner a week on groceries.
Turning the traditional loyal programme on its head, the app takes the hassle out of keeping track of receipts and coupons by making the whole process paperless.
Already available to download off the app store, the team had planned to keep details of the app under wraps until the end of the month, but naturally, interest was piqued once people spotted the app on the app store.
Commenting on the project, J.P. Scally, Managing Director of Lidl Ireland and Northern Ireland, said:
“We had planned to keep Lidl Plus under wraps a little longer, but our curious customers uncovered the app, quickly shooting it to the #1 slot on the App Store almost overnight. We are pleased to see such incredible customer engagement early on and look forward to helping our customers avail of even more incredible savings with Lidl Plus right now.”
All customers have to do to benefit is download the app to their phone, activate their weekly coupons and scan at the checkout every time they shop.
Once downloaded customers are required to complete a quick and easy registration process after which, the app generates a unique digital Lidl Plus card for each customer which can then be scanned at the checkout in any Lidl store to start saving instantly.
Customers can also scan their Lidl Plus app at the check out to receive a ‘Scratch & Win’, digital scratch card which can be redeemed in-store. Scratch & Win prizes are instant (e.g. €2 off your next shop) and will entitle customers to further savings on Lidl’s quality products.
Other features include a store locator which will allow users to find their nearest supermarket (both home and abroad – the app can be used in all Lidl stores), digital receipts for every transaction – all stored in one place for easy access, also giving customers the chance to browse Lidl’s weekly leaflets and seasonal brochures online.
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