Over half of people living in Ireland are currently indulging in specialised diets, according to a new study.
It is reported that two-thirds of us are actively avoiding eating any food containing antibiotics, hormones or artificial additives such as monosodium glutamate or sweeteners.
47% of consumers are reported as having a dairy-free diet, while 28% of us avoid gluten.
The survey was done by Neilsen, and also shows that one in four households in Ireland contain someone with food allergies or intolerances.
Sales of “Free From” products in Ireland rose 15% in Ireland last year, meaning that ''Free From' aisles are now common practice in supermarkets.
Matt Clark, Nielsen’s commercial director in Ireland points out mirrors what’s happened in the UK this year which has seen a 19% rise to £754m annually.
It’s one of the fastest growing categories and, consequently, supermarkets are extending ranges. If this growth rate continues, ‘Free From’ would be a £1 billion market in the UK alone within two years – the same size as today’s mineral water market.