Whiskey, nappies and perfume were among the most popular items people crossed the border for this Christmas.
The continued weakness of the sterling means more and more people are travelling to take advantage of the bargains.
Seamus McNamee, the owner of the First and Last off-licence in Jonesborough, just south of Newry, told The Guardian last Saturday:
“On Christmas Eve you won’t be able to get into the car park for love nor money, the traffic will be so bad.
"I will have someone go out and stop the traffic piling up on the main road”.
He added “This year is going to be our busiest since we opened nine years ago. We’re flying.”
The off-license is located just six miles from the border, with people travelling from as far as Cork to 'make a weekend of it'.
And it's worth it - a litre of Jameson which would cost €38 below the border, is on offer in First and Last for just €28.50.
Can't argue with that.