Our admiration for the ice cream men and women of the world knows no bounds.
For not only do they provide us with sweet, flaky relief in those rare times when the sunshine gets a little bit overwhelming – but, as per the sacred ice cream code, they don't desert their posts until every single 99 has been served up to the hungry masses.
Even when that means risking their own necks, as this incident shows.
It all started when the tide came in a little bit faster than expected
But thankfully, as captured by the BBC's Barra Best, the community were on hand to help.
When you're selling so much ice cream that you forget about the tide. Downhill Beach, County Derry, yesterday. pic.twitter.com/UmBL3pzsZE
— Barra Best (@barrabest) July 20, 2016
Even their collective strength wasn't enough, however
So the problem was solved in the most Irish way of all – with a tractor.
Downhill Beach today just before 6pm. Tide was coming in fast.. pic.twitter.com/sZ67yBhU3u
— Andrew Mussen (@ajm_6555) July 19, 2016
And worst of all?
It could have been avoided with the use of marvellous modern technolod
— Eugene Diamond (@EDiamond136) July 20, 2016
Food for thought, dear ice cream vendors of this fine land.