Good Friday has rolled around again and every off-license and bar in the country has been busy hiding its stash of alcohol from the prying eyes of customers.
We're not quite sure why they have to cover up the drinks - we do have some self control, after all - but one Kildare supermarket has gone the extra mile to conceal its stash.
How did they do it, you ask?
Well, they created a protective tunnel of... toilet roll.
This has to be seen to be believed...
SuperValu have crafted a protective tunnel to the ATM from various rolls pic.twitter.com/FjKQzNeAUt
— Vonnie (@TheVonster) April 14, 2017
Absolute and utter genius.