TV3, just yesterday, announced that it would be launching its new ‘three channel’ strategy shortly, including replacing UTV Ireland with a brand new channel called Be3.
The new channel, set to be ‘female focused’ and ‘female orientated’ will house “drama and chat” programming, as well as repeats of the channel’s line-up of soaps. Children’s programming blocks will also move to the channel.
This caused quite a stir in the Twitter world, causing women and men alike to question why on Earth such a thing would be suggested in 2016.
UTV Ireland relaunched ‘female orientated” Be3, focusing on soaps and children’s progs! No current affairs for us! https://t.co/mx9f4ejr7L
— Orla O’Connor (@OrlaNWCI) December 6, 2016
Oh good, a “women’s channel” with lots of soaps and pink. Glad @TV3Ireland is with us in the 21st century. #facepalm https://t.co/zg7k25z3SF
— Chris (@Chris_afec) December 6, 2016
Be3: 22:00 Hunks On Parade
e3 22:00 American Dad
TV3 22:00 Cars, But With Sexism— Not The RTÉ Guide (@YourRTEGuide) December 6, 2016
Be3…a station for women….because women don’t do politics and sport. They just like chat and shoes. Isn’t equality great?
— Johnny Fallon (@jonnyfallon) December 6, 2016
So. A ‘female and family oriented’ station @official_Be3 ? ???? (a) men have families too; (b) not all women have kids; (c) it’s patronising.
— Sinead Ryan (@sinead_ryan) December 6, 2016
So TV3 is for “grown ups” and Be3 for women.Thanks for clearing that up for us @TV3Ireland For a minute there,I thought I was grown up.
— Fiona Kenny (@FionaKenny1) December 6, 2016
Thank goodness someone makes female focussed TVs.
How else would I watch female focussed programmes on the new? #Be3 #utvireland pic.twitter.com/BokUKAoouz
— Anita Byrne (@anitambyrne) December 6, 2016
2016 UTV Ireland relaunch as the “female orientated” Be3 https://t.co/ld8Da0oIOn will it be the 21st C Daily Mirror for gentlewomen” 1903
— Deirdre ní Dhubhghaill (@2DGraphicDesign) December 6, 2016
I’m setting up a female version of my twitter account, where I’ll be tweeting girly stuff. Serious topics will remain on this account. #Be3
— Tony Groves (@Trickstersworld) December 6, 2016
They called TV3 “grown-up TV” and Be3 “female interest”. This won’t end well…
— Colin McGovern (@cmcgovern) December 6, 2016
Sweet
Mother
Of
Divine!The TV version of the pub snug where women were segregated & allowed glasses not pints@official_Be3
— Erstwhile Woman (1963-2015) (@BridledScold) December 6, 2016
Station for women delivered by men.TV3 for “grown ups” while BE3 for women! Don’t watch any of progs mentioned
— Lucy Keaveney (@Luighseach) December 6, 2016
Sounds absolutely shite,did they even bother to ask any women what would be good content to have on the station? #be3 https://t.co/ebNjJkL6XU
— Shane Mc Quillan (@shanesaysthat) December 6, 2016
Because there are no women !! We don’t see or hear them on radio or tv #be3 https://t.co/E0kIaPDOBW
— polly molotov 1800 828 010 #WeWillProvide (@NursepollyRgn) December 6, 2016
Really looking forward to the #Be3 #GoggleboxIRL spinoff. Where women ironing at home watch women ironing on tv. https://t.co/wUQVYo2FMl
— Tony Groves (@Trickstersworld) December 6, 2016
UTV Ireland is being rebranded for women and will be called “be3”. Welcome to 2016 #ForTheGals https://t.co/tyFwxExMY2
— Andréa Henry (@AndreaLHenry) December 6, 2016
Be3 23:00 Perfumes I Guess?
e3 23:00 Family Guy
TV3 23:00 Vincent Browne Wondering Why There Are No Women On His Show Anymore— Not The RTÉ Guide (@YourRTEGuide) December 6, 2016
Yikes…
Hopefully TV3 will find some solution to this problem, one to make everyone feel included.
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