The president of Ticketmaster made a statement on potentially speeding up the return of live events.
Following the news earlier this week that the developers of a Covid-19 vaccine released preliminary analysis suggesting that the first coronavirus vaccine can prevent more than 90% of people from getting Covid-19, people have already been looking forward to their potential post-pandemic life.
One of the biggest aspects that took a hit was going to any live events, but with the arrival of the potential vaccine, there could be room for a faster route for the return of gigs and festivals.
Mark Yovich, the president of Ticketmaster, told Billboard the following:
"We’re already seeing many third-party health care providers prepare to handle the vetting - whether that is getting a vaccine, taking a test, or other methods of review and approval - which could then be linked via a digital ticket so everyone entering the event is verified.
"Ticketmaster’s goal is to provide enough flexibility and options that venues and fans have multiple paths to return to events, and is working to create integrations to our API and leading digital ticketing technology as we will look to tap into the top solutions based on what’s green-lit by officials and desired by clients."
Essentially, after the plan would be that after purchasing a concert ticket, fans would need to verify that they had already been vaccinated or tested negative for coronavirus approximately 24 to 72 hours prior to the concert. Anyone who tested positive or didn't take a test to verify their negative status would not be granted access to the event.
A representative for Ticketmaster told NME that "should Ticketmaster ultimately roll out this technology, it would be an option that the event organiser would choose to implement - not something that would be imposed by Ticketmaster on organisers."