The English pub chain Hungry Horse has the media throwing their arms up in outrage as they've just launched a double doughnut burger brining American style food challenges to this side of the Atlantic. It consists of two beef burgers topped with cheese, four bacon rashers and BBQ sauce, sandwiched between two doughnuts. Given how good all those ingredients taste on their own you would imagine this little creation is gorgeous but it could probably stop your heart in one sitting. Rather than be outraged over this we prefer to see it for what it really is and that is a marketing stunt. Worldwide media coverage and brand awareness sure to follow including 1000s of links back to their site. Brilliant content marketing for the real world if you ask us.