No guarantees it will transform you into one of the Kardashians, but sure it's worth a try.
Irish people have a love affair with Penneys, one that doesn't look like it's about to end any time soon. And there's nothing that excites us more than hearing that a product celebs use is going to be available to buy instore.
Not just any old celebs either, we're talking products used by the top dogs here. Some of the biggest beauty buffs around, whether you love them or loathe them, there's no denying that the Kardashian's hair is always primped and preened to perfection.
Granted, it takes a team of stylists to get it looking that way but if you're looking to achieve similar results on a less extravagant budget then this is the answer.
Launching this Monday, February 24th, the line is in collaboration with hairstylist to the stars Andrew Fitzsimons. Responsible for many of the hairpsiring looks that we've come to love the Kardashian sisters for, Andrew has been in the hair biz for over 15 years. So, you could say he knows his stuff.
Having grown up in Dublin himself, he's also well versed in all things Penneys - which explains the decision to team up together. One of the most in-demand hairstylists at the minute, he's bottling his magic touch into the Andrew Fitzsimons X Primark haircare range.
Because according to him:
"Everyone deserves amazing hair without having to pay celebrity prices".
And in true Penneys fashion, all products will range in price from €2.50 to €14, meaning they're more than affordable.
Speaking of the collab, Andrew said:
"I grew up in Dublin, so have always been a huge Penneys fan. I love the way that they make fashion and beauty accessible for everyone. And, for me, haircare shouldn't be any different."
He later added:
"It's a dream come true to launch my own haircare range. To know I am doing it with a retailer so suited to my vision and so close to my Dublin roots makes it even more special".
The range includes everything from shampoos and conditioners to hair masks, sprays, oils and accessories. And according to Grazia UK, Andrew has even tested some of the products out on his famous clients including Khloe Kardashian who "is such a fun client and just loves the glam".
Our gruaig is about to look nothing short of A-list.