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Lidl selling purses that double as wine coolers next week and they're hella cool

By Sarah Finnan

May 23, 2020 at 1:02pm


A bag, that doubles as a wine cooler? Tell me more.

One of Lidl's latest "middle aisle innovations", their new secret wine bag is essentially a bag that looks like just a normal purse only it's much more than that as it has a hidden zipped cooler compartment inside - complete with a special nozzle for dispensing wine.

Cool, or wha?!

Available in three styles, each bag has an insulated compartment that comes with a 1.5 litre beverage bag which you can fill with your favourite tipple (wine or otherwise).

This to celebrate National Wine Day which falls on May 25th - mark your calendars and plan your dinner/drinks combo or boozy Zoom quiz accompaniment accordingly. I know that's a Monday but time has lost all significance these days and any excuse for a celebration eh.

Curious as to what the top-selling lockdown wines have been? Luckily we have the down-low on which red, white, rosé and even prosecco have proven to go down the best.  See below if you're looking to try something new:

  1. Red - Winemakers Selection Fairtrade Paarl Shiraz
  2. White - CImarosa New Zealand Sauvignon Blanc
  3. Rosé - Pinot Grigio Delle Venezie Rosé
  4. Prosecco - Allini Prosecoo Spumante

The only downside is that now I'm dreaming of beach holidays and festivals... two things that won't be possible again for quite some time. Guess I'll be putting the bag to good use in my back garden until then. Get yours in Lidl stores nationwide for €29.99 from this Thursday.

Need inspiration for staying at home? Sign up to our Lovin Home Comforts newsletter here.

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