How do you know you've become the subject of national conversation?
When you get your face stitched onto a Christmas jumper, of course.
The most important of all Christmas jumpers has been revealed, and it's got a shirtless Conor McGregor complete with a Santa hat on the front.
The jumper is a one-off creation designed by the good people at Funky Christmas Jumpers and it is being auctioned off in aid of the Irish Lung Fibrosis Association.
They have noticed an impressive increase in bidding on the garment, as apparently McGregor himself has bid a generous €500.
There are just four days remaining in the auction which is due to end on the night of his fight this weekend.
Get involved for a deadly cause, and an even deadlier jumper.