Ever wondered why some of your Insta posts rake in the likes and others seem to be basically ignored?
Well, it turns out there's just some types of Instagram content that proves to be more popular than others.
Research by social media marketing company Socialbakers found that certain industries received a lot more interaction than others, with fashion leading the way with an impressive 38% of all interactions.
Beauty takes 21%, with the least popular being electronics and beverages.
So there ya go, start filling your feed with fashion and beauty and you'll be a #influencer in no time. Lolz.