Follow Lovin IE

Durex Create Seriously Steamy 2nd Screen Advert

By niallharbison

December 20, 2016 at 12:18am


Sex sells and nobody knows that better than Durex. The biggest condom company in the world have come up with another wonderful piece of advertising in this innovative new campaign based around a steamy video. You download the app on iTunes or Google Play and it syncs up with the audio and the images within the video to release hidden content. The video teases you into wanting to see more and that is what the app gives you. Using sex to sell stuff in the best possible way because when you open the app you can then order condoms online and have them delivered to you. So smart. 


Subscribe to our Newsletter

Get the best of your city straight to your inbox.

I'd like to receive news and exclusive offers from Lovin IE including competitions, products, commercial partners and activities. By submitting this form you agree to our T&Cs and our privacy policy