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20th Dec 2016

The IKEA Bedroom Cinema Has Arrived

louisejohnston

WHY hasn’t anyone thought of doing this properly before? IKEA have only gone and outdone themselves by giving this theatre in Russia a makeover and turning it into a bedroom cinema. EPIC.

As a part of an integrated ‘Wake Up Love’ campaign, IKEA Russia has converted one of the cinema halls in the Kinostar Deluxe MEGA Khimhi into a huge bedroom, completely replacing standard seats with cozy beds.

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