The IKEA Bedroom Cinema Has Arrived

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WHY hasn't anyone thought of doing this properly before? IKEA have only gone and outdone themselves by giving this theatre in Russia a makeover and turning it into a bedroom cinema. EPIC.

As a part of an integrated 'Wake Up Love' campaign, IKEA Russia has converted one of the cinema halls in the Kinostar Deluxe MEGA Khimhi into a huge bedroom, completely replacing standard seats with cozy beds.

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Written By

Louise Johnston

With experience in the Irish FMCG industry LoJo has previously worked for global brands such as Bacardi and Red Bull. She can be described as a passionate infomaniac with an innate flare for brands, marketing and tech trends.

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