My Favourite Festive Ads Of 2014
With online streaming, Sky Box recording, work, workouts and sleep (we all gotta sleep) live TV is definitely a thing of the past. It is harder to break through with TV ads, so to grab my attention they have to stand out. Digital TV gives us 100s of channels and the chance for advertisers to target geographically. This means 2 of my top 5 are well produced Irish brands. Here are my top 5 favourites this year:
5. Chanel No. 5 "The One That I Want"
Okay so not an Irish brand but what a production and it has to be in at No. 5 cause that's what it is. This is cinematic and makes no sense but shows the amount of cash these guys have. It has everything, surf, city, model, hollywood actors, sweeping shots and almost subliminal branding. Also what a classic hashtag #theonethatiwant to fit the Grease soundtrack.
4. An Post "Let Them Know"
The tagline "Do More" probably did it for me but this ad definitely ticks off the Christmas ad checklist. Dark, snowy nights, chance of romance, couple of dogs and shows the key product for sale- stamps and letter delivery.
3. Meteor "Christmas Unlimited"
This was the first Christmas ad I saw and immediately thought "too soon" but it did make me laugh. In fairness any brand could throw their name at the end of this but Christmas Unlimited for an Unlimited packages works. Its funny and along the lines of The Dollar Shave Club. I can imagine the pitch being along the lines of "imagine Dollar Shave Club but its phone credit".
2. Sky "Step Into Adventure"
This ad is genius, it is simple yet effective. Kermit and the Muppets are big associations of Christmas for me. My first album (on Vinyl kids) was John Denver sings Christmas with the muppets.
1. House of Fraser "Be You No Matter Who This Christmas"
Marketing is all about return on investment. This ad feels really genuine. So House of Fraser got a bunch of models in for the regular Christmas photo shoot and got them to Voxpop about christmas gifting. Even though they are models who are usually emotionless specimens of beauty they come across like real people. There are 2 parts. Part 2 is my favourite and Dylan Williams the dude who gives the gift to his dad is the clencher. House of Fraser captured what it is all about, they want us to buy gifts, they captured the feeling of gifting. Right, I'm off to Dundrum to buy my Dad a scarf and give him a hug on Christmas day.