The Future of Fur? This Company Only Uses Roadkill


Leather and suede are often considered a by-product of the meat industry and aren't frowned upon as much as fur is. People are opposed to real fur because it involved trapping and killing wildlife for the sole pursuit of fashion. Now a company called Petite Mort Fur is tackling this but offering fur of animals that died naturally or accidentally.

The company procures its material from sources that can verify the animal died either of natural causes or in an accident, such as a road collision. Obviously, this kind of fur is hard to come by, and prices for each piece range from $380-1,000 but if you're more concerned over the welfare of animals over fashion its worth it. Petite Mort Fur gives a percentage of its profits to the New England Wildlife Critical Paths project to help keep living animals such as moose safe from road crossings.


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Written By

Louise Johnston

With experience in the Irish FMCG industry LoJo has previously worked for global brands such as Bacardi and Red Bull. She can be described as a passionate infomaniac with an innate flare for brands, marketing and tech trends.