The average person spends a whopping 30 hours a week watching content, and it looks like we're only getting pickier about what that content is.
According to new research, not only do we spend a pretty alarming amount of time watching, but we also rack up the hours just deciding what to watch.
According to the 2017 Ericsson Consumer Lab Media Report, we are spending up to nearly an hour a day on average searching for something to entertain us - 51 minutes to be exact.
While you might imagine services like Netflix which offer custom "watch next" suggestions would be cutting our search time in half, it seems the time spent browsing is actually increasing.
In fact, the average time viewers spend looking for new shows has grown by 13% compared to last year.
And findings suggest that we're getting fussier. Gone are the days when we would just stick something on for the sake of it - we're now determined to find something that we actually know we'll like.
Do you spend an hour a day looking for content?